Selling to Fear and Greed

We’ve been talking about the emotions that you evoke to cause people to buy your creations, and there is a huge category of sales training that teaches to sell to the emotions of “fear and greed”.
You know, the little girl, ribbons and bows, pink dress, in a field of daisies, in a commercial strategically placed [...]

Welcome to The Affluent Artist

Hi, I’m glad you are here!
I’m Rick DiBiasio, author and professional speaker, and since we are getting so many new visitors to the Affluent Artist, I wanted to take a minute to help define this space for you. The Affluent Artist began as a book based on my career of helping creative people become financially [...]

Fake Fun

Stopped to hear a little music the other night and there were a bunch of tourists here in Orlando to attend one of those “work from home selling crap to your neighbors pyramid thing” conventions. They were of course, all “new” to the program and were telling each other how Very excited they were to [...]

The Most Famous Graphic Art Ever?

So, imagine how cool this would be: You are a newly famous artist, headed to a premier of your work at the Institute of Contemporary Art in Boston, when you are arrested on outstanding warrants related to graffiti! The famous rapper you asked to perform at your event gets to announce to your friends that [...]

Emotions and Selling Your Art

Sometimes, in this space, I’ve made selling your work sound so mathematical:
Find your market
Make Something they like
Sell it to them
Rinse, Repeat.
And, to a large extent, I am right, business principals are pretty hard and fast, they work for selling detergent and they work for selling songs, people buy because they want what you have more [...]

R_E_S_P_E_C_T

The 13 and 14 year old boys stared with eyes the size of baseballs as the new coach, who could have been anywhere between 60 and 80, said to them:
“You may address me as Coach Bruno or simply Coach. My Father always told me that there are 3 people I was to respect or I [...]

What you Can Learn from Nils Lofgren

The thing I love most about creative people is their passion for their art, the way it oozes out of every pore, the way they can’t turn the creativity off. Last night I took my first guitar lesson from Nils Lofgren, one of the great musicians in Bruce Springsteen’s legendary E Street Band and I [...]

Social Media Overtakes Porn on the Web

We skipped over this fact last week when we were talking about the book Socialnomics, but holy cow! Social media has passed porn as the biggest “activity” on the web. More people doing anything than looking at porn on the web is newsworthy: more people wanting to talk to each other than look at naked [...]

Who is Your Tribe?

We all belong to tribes.
Our work tribe, our neighborhood tribe, our church tribe, our family tribe,  we are tribal, by nature. Seth Godin, one of my marketing heroes, talks about that in his new book, coincidently titled:  “Tribes”.

A tribe, as Godin explains, is a group of people connected to each other, to an idea and [...]

Socialnomics

A Huge part of the Creative Revolution we talk about here on the Affluent Artist blog is technology driven, specifically, social media driven. 96% of Gen Y members, who will outnumbers BOOMERS by next year, are on social media. If Facebook were a country, it would be the 4th largest!
Viva La Revolucion: The largest revolution [...]

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